Consumer benefits
-
Helps keep the wearer cool, dry, and comfortable during any activity
-
Works in almost any garment type, from socks to denim to tees
-
Enjoy a sustainable product containing fibers made with 100% recycled resources
-
Performance benefits last the lifespan of the garment
Brand & retailer benefits
- Increase your value proposition with sustainable products made from 100% recycled textiles or PET bottles
- Our 100% textile waste offering reduces CO2 emissions by 25% vs. virgin fibers (Intertek, 2017, Product Environmental Footprint Comparison Report for Recycled Polyester Chips and Virgin Chips, Semi-dull)
- Leverage our strong global brand recognition to attract consumers who value our quality cooling solutions
- Suitable for a broad range of garment types that meet consumer needs
- Choose fibers made from textile waste to reach your circular-economy goals
- Order free COOLMAX® brand hang tags to drive sell-through
Benefits
Mill benefits
- Differentiate your offerings with the latest sustainable innovation
- Delivers the same performance as fibers made with virgin polymers
- Ensure consistent high performance with fabric certification
Benefits
Eligible garment categories
- Activewear
- Bedding
- Denim
- Outerwear
- Ready-to-wear
- Seamless
- Socks
- Underwear
- Workwear
Categories
Boost your brand power
The COOLMAX® brand is among the top three most-recognized cooling brands worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade fiber.
Mills: Have your fabrics tested and certified, giving your customers the ability to order COOLMAX® brand hangtags through the LYCRA ONE™ portal.
Brands: Order free printed COOLMAX® brand hang tags quickly and easily on LYCRA ONE™. These tags explain each product's added value and performance benefits to drive garment sales. You can also complete our trademark licensing agreement to print your own co-branded hang tags and point-of-sale materials with pre-approved claims.
Hang tags
How COOLMAX® EcoMade fiber is made from 100% recycled textile waste
How COOLMAX® EcoMade fiber is made from recycled PET
Revealing consumer insights
High global consumer brand awareness is just one of the benefits of choosing COOLMAX® fiber: Consumers around the globe value the COOLMAX® brand.
According to a 2019 consumer survey by Walnut Unlimited:
- 7 out of 10 respondents are likely to purchase garments made with COOLMAX® fibers
- 6 out of 10 are more likely to purchase garments with COOLMAX® fibers over generic cooling fibers
- 8 out of 10 are willing to pay a premium for sustainable garments made with COOLMAX® EcoMade fiber
Insights
Find COOLMAX® brand products