Top trending articles
Fashion trend Explore The Latest Denim Trends and Find Fiber Solutions from The LYCRA Company
The denim consumer has an ultimate desire: the perfect pair of jeans. But denim needs vary by consumer and according to trends. At The LYCRA Company, our goal is to provide solutions for key consumer needs or pain points. As we head into the fall denim season, we want to highlight some of the latest trends in jeans and present the best fibers to add desired functional performance benefits.
The Impact of Durability and Sustainability on Consumer Behavior
By Jean Hegedus, Sustainability Director, The LYCRA Company
Many fashion companies are integrating garment durability into their sustainable product strategies. In addition to the physical aspects of durability, companies need to consider how to encourage desired consumer behaviors. Designing a durable garment has little sustainable impact unless its owner wears it longer.
Many fashion companies are integrating garment durability into their sustainable product strategies. In addition to the physical aspects of durability, companies need to consider how to encourage desired consumer behaviors. Designing a durable garment has little sustainable impact unless its owner wears it longer.
Sustainability New Research Reveals Consumers' Understanding of Sustainability in Apparel
By Jean Hegedus, Sustainability Director, The LYCRA Company
This spring, The LYCRA Company commissioned an online study on consumer attitudes related to a variety of sustainability topics. The research took place in the U.S., Germany, Italy, China, and Brazil, with a sample of three thousand adults1. This article provides a brief overview of the results.
This spring, The LYCRA Company commissioned an online study on consumer attitudes related to a variety of sustainability topics. The research took place in the U.S., Germany, Italy, China, and Brazil, with a sample of three thousand adults1. This article provides a brief overview of the results.
Why choose LYCRA® FitSense™ technology?
In consumer research, garments made with LYCRA® FitSense™ technology outperformed garments made without it and showed a significant increase in preference and purchase intent. Consumers also indicated they’re willing to pay a premium price for highly functional, ultra-comfortable garments that will enhance their active lifestyle and meet their needs. Explore the benefits for your business below.
Event Visit The LYCRA Company Booth at Performance Days
We hope to see you in Munich this November to explore fabrics powered by our innovative and sustainable performance fibers and insulations. Set up a meeting today!
Contact Fabian Engster now to make an appointment.
Nov 03