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Collaboration Everlast upgrades to LYCRA® SPORT technology for new performance gear

Everlast, the undisputed leading brand in the world for fighting and fitness equipment, has launched a new line of compression training gear for men and women. The gear has been upgraded to include the best-in-class performance of LYCRA® SPORT technology "Because comfort and performance matter™".
LYCRA®
Collaboration

Event DNM leverages co-branded marketing tools to drives sales

DNM, a leading Turkish denim producer, has adopted several LYCRA® brand technologies for its Futuretech line of premium performance denim. The new fabric collection features LYCRA® BEAUTY fiber in its Shape Me and Shaped ‘n Relaxed denim and LYCRA® FREEF!T® technology in its E-Z Stretch collection.
LYCRA®
Event

Collaboration Introducing Maidenform Shapewear powered by LYCRA® FitSense™ technology

Maidenform has joined forces with LYCRA® brand to promote its line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology.
LYCRA®
Collaboration

Press release The LYCRA Company introduces new LYCRA® Ecomade Fiber as a sustainable denim solution at Kingpins Amsterdam

The LYCRA Company, a global leader in developing innovative fibre and technology solutions for the apparel industry, will exhibit its latest market-driven products for denim at Kingpins Amsterdam, October 23-24
LYCRA®
Press release

Collaboration Target's universal thread and LYCRA® brand team up for all denim promotion

Target’s Universal Thread, a women’s apparel and accessories brand grounded in denim, has joined the LYCRA® brand’s annual fall denim co-marketing program.
LYCRA®
Collaboration

Campaign The LYCRA Company launches new trademark protection campaign

The LYCRA Company launches an advertising campaign alerting the legwear industry in Europe to its Zero Tolerance approach to LYCRA® brand infringement.
LYCRA®
Campaign

Collaboration Sondico upgrades to LYCRA® fiber for new range of soccer skins

Sondico, Britain’s soccer brand owned by Sports Direct, the U.K.’s leading sports retailer, has upgraded its new range of Base Core Long Sleeve Base Layers to LYCRA® fiber.
LYCRA®
Collaboration

Customer spotlight Customer spotlight: Payen

Founded in 1839 as a business producing silk yarn products, The Payen Group has developed along with its market. The company has worked in partnership with LYCRA® fiber since its launch, when it specialized in producing covered synthetic yarn followed by two-way stretch woven fabrics.
LYCRA®
Customer spotlight

Press release The LYCRA Company releases legwear trends forecast for Autumn/Winter 2020-2021

The LYCRA Company, an industry leader in developing market-driven innovations for the legwear segment, issued its highly anticipated global trends forecast for Autumn/Winter 2020-2021.
LYCRA®
Press release

Collaboration Joe's Jeans and LYCRA® brand team up for all denim promotion

Premium denim brand JOE’S JEANS is participating in the LYCRA® brand’s annual fall denim co-marketing program.
LYCRA®
Collaboration

Event Sustainable solutions for denim showcased at Kingpins Amsterdam

Join representatives from The LYCRA Company at Kingpins Amsterdam, October 23-24, to see our latest market-driven products for denim.
LYCRA®
Event

Press release The LYCRA Company announces GRS certifications for it's new LYCRA® EcoMade fiber

The LYCRA Company, a global leader in innovative fiber and technology solutions for the apparel industry, announced its new LYCRA® EcoMade fibers Type 166E and 162E, currently produced in Brazil, have been certified to the GRS (Global Recycled Standard).
LYCRA®
Press release