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Why choose LYCRA® FUSION™ TRUE TO YOU technology?
The Challenge: Today’s consumers desire ultra-sheer hosiery that gives legs a natural appearance, but they aren’t willing to sacrifice garment strength and durability to achieve this look any longer. Now they want transparent hosiery that stops runs and ladders in their tracks in order to extend the wear life of the garment.
Press release The LYCRA Company announces new solutions for the circular economy under its Planet Agenda sustainability platform
The LYCRA Company announced today that it is amplifying its Planet Agenda sustainability platform with the launch of LYCRA® EcoMade fiber, its first branded elastane made with pre-consumer content.
Press release LYCRA® brand kicks off annual consumer event in China
The LYCRA® brand, the world’s original spandex fiber brand, today hosts its annual consumer event at Shanghai’s Columbia Circle with a well-curated immersive experience entitled “Capture the Rhythm.” Along with the event, The LYCRA Company also introduced two groundbreaking innovations: LYCRA® FitSense™ technology and LYCRA® 962L fiber.
Press release The LYCRA Company to showcase latest innovations at Intertextile Shanghai
The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, will exhibit its latest products designed to meet consumer needs at Intertextile Shanghai, which takes place September 25-27, 2019.
Customer spotlight Brand spotlight: PULLIN
Founded in Hossegor, France in 2000, PULLIN pioneered printed boxers made with a mix of LYCRA® fiber and polyester that has never compromised on quality or comfort. We recently spoke with Brand Manager Guillaume Baché to learn more about the lifestyle brand and how customer satisfaction became its central focus.
Collaboration F&F launches it most sustainable jeans yet
With consumers becoming more aware of the impact of fashion on the environment, they are actively seeking out more sustainable options. F&F Clothing has upgraded their best-selling Contour jeans range to now feature LYCRA® T400® EcoMade technology.
Why choose LYCRA FREEF!T technology?
THE CHALLENGE: In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.